Wednesday, 10 March 2010

Alignment

Durex ad

TASK▪
Communicate the joy with Durex.

IDEA▪
Don’t tell it demonstrate it.

SOLUTION▪
Type shows like X-ray the inner feelings during the act with Durex.


Smart use of type to advertise an 'everyday' item in a more subtle way

www.typograpyserved.com
'Two" must be aligned bottom central - all other numbers reading one to five in order
Numbers 1 - 3, now reading in correct order not changing any aspect of previously made text

Typography class - 09/03/10

Numbers 1 - 3, reading in order